Every person experiences cravings differently, but they are typically transient and often for processed foods that are high in sugar, salt, and unhealthful fats. CAUSES The brain regions responsible for memory, pleasure, and reward play a role in food cravings. An imbalance of hormones, such as leptin and serotonin, could also lead to food cravings. Cravings also involve the appetite centers of the brain, even though they tend to be separate from hunger. There are two types of food cravings: selective and nonselective. Selective cravings are cravings for specific foods, such as a person’s favorite chocolate bar, a particular burger from their favorite restaurant, or a bag of potato chips of a certain flavor. Nonselective hunger is the desire to eat anything. It may be the result of real hunger and hunger pangs, but it can also be a sign of thirst. Drinking water may help with intense nonselective cravings. HOW TO REDUCE CRAVINGS Reduce stress levels Drink plenty of water Get enough sleep Eat enough protein Chew gum Most people experience food cravings from time to time. These cravings can cause them to snack on unhealthful foods, which can lead to weight gain. Various methods, such as reducing stress and staying hydrated, can help people minimize their cravings. Substituting healthful foods for unhealthful ones can also help. Source: Medical News